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Graphic Design & Social Media Coordinator

UV Can Sanitize

Timeline

March 2021 -  January 2022

Team

Startup of 5 team members

Tools

Illustrator, Photoshop, inDesign, Premiere Pro, After Effects, Audition, Amazon Seller, Shopify, Flick, Facebook Ads Manager

For 10 months I worked for a startup called UV Can Sanitize Corporation as a full time Graphic Design and Social Media Coordinator. After 3 months I became the sole marketing lead and created and managed the company's digital asset repository. I liaised with the CEO's, office manager and technical expert to ensure all sales collateral was optimized for all products. 

Official Video Introduction Sequence developed for UV Can Sanitize

Memorable Contributions

Due to the company being a startup, I was able to establish several collateral materials that are now part of the companies fundamental branding. The following projects were highly regarded contributions and encompass a wide range of skills.

01 | Dental Clinic Booklet

A booklet to help sell our products to dental clinics. The booklet provided useful information about the history and benefits of UV, along with recommended products for the clinics.

02 | Awareness Sticker and Infographic

Created an Ad for Facebook and Instagram to help bring awareness to the company, products and purpose.

03 | Product Images and Videos

I edited multiple product videos that each included its own video footage limitations. My task was to find creative ways to make the videos cohesive and easily understood.

01

Dental Clinic Brochure-01.jpg
Dental Clinic Brochure

Cover Image of the Dental Clinic Brochure

Learning New Technology Through Collaboration

This was the first major project I led during my time at UV CAN. I collaborated with team members with technical UV expertise and worked closely with a teammate on copywriting and editing. It was a valuable learning experience that deepened my understanding of the company’s products and their significance in health-focused environments such as dental clinics.

Dental Clinic Brochure - Digital Viewing5.jpg

This graphics portrays what happens to a virus strand when exposed to UVC light. 

One of the most challenging parts of the project was creating the initial graphic that explained how UV technology eliminates viruses, bacteria, and other pathogens. Translating this scientific process into a clear and visually engaging image required thoughtful research and design. This graphic later became a key visual asset, used consistently across presentations, brochures, and other marketing materials to communicate the value of UV disinfection in healthcare environments.

Here is a link to the Dental Clinic Brochure

02

cosmos wall mount awareness sticker.png
Awareness Sticker & Infographic

Awareness Sticker for the UVC Devices

I designed this awareness sticker to be included in the packaging of our large floor and wall-mounted UV devices. Its purpose was to catch attention and inform people that a UV disinfection device was active in the space, helping to protect patients and visitors from airborne pathogens. I selected an image featuring a bear and a whiteboard to create a design that felt both educational and eye-catching.

Catax Marketing - UVCAN Infographic-01.png

Educational Graphic I created while collaborating with Catax Marketing (External Marketing Contractor Agency)

I created this infographic to increase awareness around UV-C light, the specific wavelength used in our disinfection devices. Education played a key role in supporting our sales strategy, especially during the COVID-19 pandemic. While most public messaging focused on surface disinfection, our goal was to highlight the importance of air disinfection in reducing airborne transmission. This visual was designed to emphasize how UV-C technology, already used in hospitals, could also help protect vulnerable individuals such as those with asthma in everyday clinical and public spaces.

03

Product Image & Videos

Application Images I photoshopped and edited of each product within it's own use case.

Creating Realistic Product Applications

We had limited imagery of our products in real-world environments. My task was to create realistic application visuals by compositing product images into appropriate settings. This was my first time working with Photoshop, and I quickly learned to account for details like lighting, scale, and perspective. Sourcing background images with the right angles was key to making the placements feel natural and credible.
These visuals became a valuable asset for marketing materials to better communicate use cases and build customer trust.

Adapting Product Videos for Brand Alignment

I was also responsible for editing product videos provided by our manufacturers. My role involved adapting the content to match our branding, refining the language for clarity and accuracy, and adding voiceovers to create a more human and approachable tone. These edits helped make the videos feel more aligned with our brand and better suited for our audience. 

In the video above, I created and applied a visual overlay of multiplying bacteria and viruses to enhance the first two opening scenes.

Evolving as a Designer and Collaborator

Working at a small startup came with constant changes and unexpected challenges. I learned to adapt quickly, stay flexible, and continuously expand my skill set. From design and content creation to branding and communication, this role pushed me to grow in new directions. Overall, it was a valuable and rewarding experience that strengthened both my creative and strategic abilities.

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Banner Image I created for our Amazon A+ Content Product Page Listing

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